@untappd says: 3.95/5
If the windowsill is rockin’ don’t bother knockin’. Just put a delicious double IPA from Rock Art Brewery on it
Did you ever hear about the time a tiny Vermont micro-bewery took on one of the titans of the energy drink industry and lived to tell the tale? In September of 2009, Hansen Natural (since renamed Monster Beverage Corporation) sent the Rock Art Brewery a cease and desist order. Why? Because the Vermont-based brewery had a barley wine named the Vermonster. According to Hansen Natural, that name was encroaching on the Monster Energy Drink brand. Yep. Apparently, no other drinks could have the word “monster” in their name. Rather than give in, Rock Art Brewery fought back, and so did many local Vermont stores, who boycotted Hansen products in solidarity. The boycott, and the bad PR caused by the entire affair, caused Hansen to drop the cease and desist order. Flawless victory. Rock Art still makes the Vermonster today, and Monster is now the official drink of NASCAR, so I guess everybody won in the end, but the little guy took a stand, and that’s what’s important.
As for the Limited Access double IPA, I can’t recommend it enough. At 7.5% alcohol, it’s a bit of a kick in the pants, but it’s citrusy, tropical, refreshing and delicious with a well-balanced finish that will leave you wanting another.
Go to our Instagram for more Vermont greats!