Why Craft Beer? How the BOMB! from Prairie Artisan Ales Changed My Life

Image of beers–Prairie Artisan Ales' Bomb! Imperial Stout

Since I started beersonwindowsills on Instagram, and added the blog and Twitter, I’ve been thinking about how to answer some serious “why” questions.

The first one is simply… Why craft beer? Why, of all my passions, did I choose craft beer as the inspiration for this new creative venture? Why not soccer? Or nitro coffee? Or Happy Socks? Why did I choose this seemingly simple beverage made mostly from barley, hops, yeast and water? Because, as it turns out, beer isn’t simple at all. Continue reading “Why Craft Beer? How the BOMB! from Prairie Artisan Ales Changed My Life”

I Named My ‘Name This Beer!’ Kato the Fat Cat. What Will You Name Yours?

Image of beers–Bronx Brewery's Name this Beer IPA

A beer, by any other name, still sits nicely on a window sill.

As William Shakespeare once wrote, “What’s in a name?” While Juliet wasn’t referring to hops and barley when she posed this famous question, Name This Beer! IPA–a hazy, citrusy American IPA flavored with tangerine–really puts it to the test. In November of 2016, the Bronx Brewery, Whole Foods Market, Inc. and The Infatuation partnered up to boldly release this delicious brew without a name at all.

Why no name? You’ll notice that under the bottle there are two blank lines. That’s because they literally want their customers to name their beer. In case you aren’t keen to believe them, they say right underneath that, “For real… We want you to name this beer!”

Being a glass-half-full kind of person, I don’t see this as a nameless beer at all. To me, this beer has infinite names. Anybody can name it anything they want. Have too many clever fantasy football team names in your reserves? Name your beer Wolf Cola, and make all of your buddies laugh. Did you get overruled when the time came to name the last family pet? Why not name your beer Dolph Lundgren instead? If you’re afraid you’ll get outvoted, just buy your naming rivals their own bottle. Everybody wins.

Continue reading “I Named My ‘Name This Beer!’ Kato the Fat Cat. What Will You Name Yours?”

Lawson’s Finest Liquids: Sip of Sunshine IPA

Lawson's Finest Liquids: Sip of Sunshine IPA

ABV: 8.0%

IBU: N/A

Availability: Year-round

@untappd says: 4.46/5

We can always use some sunshine, and what better place to get it than in an IPA on a window sill?

Thanks to Vermont’s own Lawson’s Finest Liquids for this “lupulin-laden,” fruity, floral day-brightening taste of deliciousness.’

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